There are three reasons your company should take a good look at a space on the show floor: security, savings and sales.
Security: The European power market is in flux. New regulations and issues make the old internal, vertical way of doing business more and more improbable these days. As EU countries continue to work toward a unified grid---as more and more connections to the UCTE are made---your established contacts may change, merge, expand, shrink, or simply go out of business. Such fluctuations in customers and contacts can be unnerving. POWERGRID Europe offers you an opportunity to establish multiple contacts and to brand your company with them—in one place, in just a handful of days. Ten, twenty or thirty more names and numbers to call about your product can only make your company more secure within a nice network of potential sales.
Savings: We realize you’re weighing the cost of a booth at POWERGRID Europe. We’d like you to weigh that against the costs of traveling to meet, face-to-face, potential customers across Europe. A trip to eon in Germany, National Grid in the UK, EDF in France, Iberdrola in Spain—all of those trips add up to a significant cost just to get your product in front of their eyes. POWERGRID Europe offers you one spot---one “hot” spot---where representatives from all of those utilities, and more, have already converged in one place. Comparatively, the cost of traveling to one POWERGRID Europe show would outweigh dozens, if not hundreds, of personal sales trips across Europe.
Sales: Whilst not every POWERGRID Europe attendee will be in the mood to purchase your product, the people at this show are the people you are looking to interact with: the managers, the engineers, the transmission designers, the substation contractors—the people who use the products you offer, will recognize the good product you’ve got, and will be brand-loyal enough to return once satisfied. That represents excellent sales potential.
